Exam (elaborations)
DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024
- Course
- DPR3702
- Institution
- University Of South Africa
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DPR3702 Assignment 1(COMPLETE ANSWERS)
Semester 2 2024 - DUE 16
August 2024
100% GUARANTEED
,DPR3702 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS In learning unit
1, you learnt about public relations in campaign
organisations and pressure groups and different tactics
used to practise public relations in this context. According
to Fourie and Cant (2017:236), “to plan and manage PR
campaigns effectively, it is necessary for the practitioner
to evaluate the context and industry that PR takes place
in, since it can differ from organisation to organisation”.
Using this background and the knowledge you gained,
answer the questions and apply your answers to the
practical task below. QUESTION 1: PUBLIC RELATONS IN
CAMPAIGN ORGANISATION AND PRESSURE GROUPS 1.1
You have been appointed by the Council for the
Advancement of the South African Constitution (CASAC),
whose mandate is to ensure that the Constitution of
South Africa is advanced and not violated by any state
institution. Using the description by Tech and Yeomans
(2009), discuss why CASAC is classified as a campaign
organisation. Do not reproduce the definition of a
campaign organisation from the content but use the
aspects of the definition to answer this question. (5)
A campaign organization, according to Tech and Yeomans (2009), is characterized by its focus
on advocating for specific issues, aiming to influence public policy, opinion, and behavior
through strategic communication and targeted activities. The Council for the Advancement of the
South African Constitution (CASAC) fits this classification for several reasons:
1. Advocacy Focus: CASAC is dedicated to the specific issue of constitutional
advancement and protection. Its primary mission is to ensure that the South African
Constitution is upheld and not violated by any state institution. This clear advocacy focus
aligns with the typical objectives of campaign organizations.
, 2. Influence on Public Policy: CASAC works to influence public policy by engaging with
policymakers, stakeholders, and the general public. This involvement in shaping policies
to safeguard constitutional values is a core function of campaign organizations, which
strive to effect change in legislative and regulatory frameworks.
3. Strategic Communication: CASAC employs strategic communication tactics to raise
awareness and garner support for its cause. This includes media relations, public
statements, and social media campaigns to inform and mobilize public opinion. Effective
communication strategies are essential for campaign organizations to achieve their goals.
4. Public Engagement and Mobilization: CASAC actively engages with the public to
build a constituency that supports constitutional protection. Through events, workshops,
and educational initiatives, it mobilizes citizens to participate in the democratic process
and advocate for constitutional adherence.
5. Targeted Activities: CASAC conducts targeted activities such as legal challenges,
lobbying, and advocacy campaigns to address specific instances of constitutional
violations. These focused efforts are characteristic of campaign organizations, which
undertake specific actions to advance their objectives.
By evaluating these aspects, it is clear that CASAC embodies the fundamental attributes of a
campaign organization as described by Tech and Yeomans. Its dedicated advocacy, strategic
communication, public engagement, and targeted activities all contribute to its classification as a
campaign organization.
1.2 Identify two actions taken by CASAC as a campaign
organisation in the past 5 years to advance their strategic
objectives. In your discussion mention the action and the
steps CASAC took to make sure the issue was resolved.
(8)
In the past five years, the Council for the Advancement of the South African Constitution
(CASAC) has undertaken several actions to advance their strategic objectives. Here are two
significant actions:
1. Challenge Against the Appointment of Shaun Abrahams as National Director
of Public Prosecutions (NDPP)
Action: CASAC challenged the appointment of Shaun Abrahams as the National Director of
Public Prosecutions (NDPP) in court, arguing that his appointment was irregular and
unconstitutional.
Steps Taken:
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