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COM2603 Assignment 1 Semester 2 2024

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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH ANSWERS

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  • July 24, 2024
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  • 2023/2024
  • Exam (elaborations)
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COM2603 Assignment 1
Semester 2 2024




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,COM2603 Assignment 1 Semester 2 2024




SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in facilitating

human communication. (10)

QUESTION 2

Discuss the view of communication as symbolic and provide two examples of symbolic

communication from your own culture. (5)

QUESTION 3

Provide an explanation of Individualism and Collectivism and give relevant examples.

(5)

QUESTION 4

Read the following scenario and answer the questions that follow. On a bursting

Johannesburg Street, a group of friends from various countries gather around a vibrant

graffiti wall adorned with references to international music, films, and TV shows. They

engage in animated conversations, blending languages and dialects, as they exchange

recommendations, critique artistic choices, and enthusiastically celebrate the

universality of their shared cultural experiences.

, 4.1 What is popular culture? (5)

4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22

SECTION 1: INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in

facilitating human communication. (10)

The concept of the "global village" was popularized by media theorist Marshall

McLuhan. It describes the world as being interconnected and interdependent, much like

a small village, where events in one part of the world can be experienced almost

instantaneously by people in other parts of the world. This concept emphasizes the

shrinking of distances and the increased immediacy of global communication.

Role of Technology in Facilitating Human Communication:

1. Internet and Social Media: These platforms allow for real-time communication

and the sharing of information across the globe, breaking down geographical

barriers.

2. Mobile Technology: Smartphones enable instant messaging, video calls, and

access to a plethora of communication apps, making it easier for people to stay

connected regardless of location.

3. Satellite and Cable Television: These technologies provide access to news,

entertainment, and educational content from around the world, fostering a shared

global culture.

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