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COM2603 Assignment 1 Semester 2 2024

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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH ANSWERS

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  • July 24, 2024
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  • 2023/2024
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COM2603
Assignment 1
Semester 2 2024
QUESTIONS WITH ANSWERS

,COM2603 Assignment 1 Semester 2 2024




SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in facilitating human

communication. (10)

QUESTION 2

Discuss the view of communication as symbolic and provide two examples of symbolic

communication from your own culture. (5)

QUESTION 3

Provide an explanation of Individualism and Collectivism and give relevant examples. (5)

QUESTION 4

Read the following scenario and answer the questions that follow. On a bursting Johannesburg

Street, a group of friends from various countries gather around a vibrant graffiti wall adorned

with references to international music, films, and TV shows. They engage in animated

conversations, blending languages and dialects, as they exchange recommendations, critique

artistic choices, and enthusiastically celebrate the universality of their shared cultural

experiences.

4.1 What is popular culture? (5)

, 4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22

### SECTION 1: INTERCULTURAL COMMUNICATION




#### QUESTION 1

**Explain the concept of ‘global village’ and discuss the role of technology in facilitating human

communication.** (10)




The term "global village" was coined by Marshall McLuhan in the 1960s to describe the

phenomenon where the world’s vast distances seem to be compressed, creating a sense of

proximity and interconnectedness among people from different parts of the globe. This concept

suggests that advancements in communication technology have turned the world into a "village"

where information and cultural exchanges occur rapidly and efficiently.




**Role of Technology in Facilitating Human Communication:**




1. **Instant Communication**: Technology allows for real-time communication through

platforms like social media, instant messaging, and video conferencing, making it possible for

people to connect regardless of geographical barriers.

2. **Access to Information**: The internet provides vast amounts of information accessible to

anyone with an internet connection, promoting knowledge sharing and cultural exchange.

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