Exam (elaborations)
COM2603 Assignment 1 Semester 2 2024
- Institution
- University Of South Africa (Unisa)
COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH ANSWERS
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COM2603Assignment 1
Semester 2 2024
QUESTIONS WITH ANSWERS
,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in facilitating human
communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of symbolic
communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant examples. (5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a bursting Johannesburg
Street, a group of friends from various countries gather around a vibrant graffiti wall adorned
with references to international music, films, and TV shows. They engage in animated
conversations, blending languages and dialects, as they exchange recommendations, critique
artistic choices, and enthusiastically celebrate the universality of their shared cultural
experiences.
4.1 What is popular culture? (5)
, 4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22
### SECTION 1: INTERCULTURAL COMMUNICATION
#### QUESTION 1
**Explain the concept of ‘global village’ and discuss the role of technology in facilitating human
communication.** (10)
The term "global village" was coined by Marshall McLuhan in the 1960s to describe the
phenomenon where the world’s vast distances seem to be compressed, creating a sense of
proximity and interconnectedness among people from different parts of the globe. This concept
suggests that advancements in communication technology have turned the world into a "village"
where information and cultural exchanges occur rapidly and efficiently.
**Role of Technology in Facilitating Human Communication:**
1. **Instant Communication**: Technology allows for real-time communication through
platforms like social media, instant messaging, and video conferencing, making it possible for
people to connect regardless of geographical barriers.
2. **Access to Information**: The internet provides vast amounts of information accessible to
anyone with an internet connection, promoting knowledge sharing and cultural exchange.
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