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Exam (elaborations)

COM2603 Assignment 1 Semester 2 2024

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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS

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  • July 24, 2024
  • 19
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
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pablitoh11
COM2603
Assignment 1
Semester 2 2024
QUESTIONS WITH ANSWERS




[School]
[Course title]

,COM2603 Assignment 1 Semester 2 2024




SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in facilitating

human communication. (10)

QUESTION 2

Discuss the view of communication as symbolic and provide two examples of symbolic

communication from your own culture. (5)

QUESTION 3

Provide an explanation of Individualism and Collectivism and give relevant examples.

(5)

QUESTION 4

Read the following scenario and answer the questions that follow. On a bursting

Johannesburg Street, a group of friends from various countries gather around a vibrant

graffiti wall adorned with references to international music, films, and TV shows. They

engage in animated conversations, blending languages and dialects, as they exchange

recommendations, critique artistic choices, and enthusiastically celebrate the

universality of their shared cultural experiences.

, 4.1 What is popular culture? (5)

4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22

SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Explain the concept of ‘global village’ and discuss the role of technology in

facilitating human communication. (10)

The concept of the 'global village' was popularized by Marshall McLuhan in the 1960s,

referring to the world being interconnected and unified through the instantaneous

movement of information, much like a village where everyone knows everyone else. In a

global village, geographical distances become less significant as people are brought

closer through communication technologies.

Technology plays a pivotal role in facilitating human communication by breaking down

barriers and enabling real-time interactions across the globe. Key technological

advancements include:

1. Internet and Social Media: Platforms like Facebook, Twitter, and Instagram

allow people to connect, share information, and maintain relationships regardless

of physical distance.

2. Instant Messaging and Video Conferencing: Services like WhatsApp, Skype,

and Zoom provide immediate communication, making it easy for people to have

conversations and meetings from different parts of the world.

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