Exam (elaborations)
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
- Institution
- University Of South Africa
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 QUESTIONS WITH ANSWERS
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COM3708 Assignment 1PORTFOLIO Semester 2
2024 - DUE 9 September
2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively details
particulars of the audience assessment, the organisation's broader operations and objectives, the
pertinent environmental conditions, historical and future considerations, as well as the details,
perceptions, status and communication of the idea that forms the focus of the campaign. The
document should include a complete situation analysis. Assessment of the relevant variables
should be based on observation, informal research and investigation and, finally, formal research.
To compile this document systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the
following:
1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and its (their) contact
details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you explain that
you would like to meet him/her to propose the planning of a communication campaign – also
explain what the campaign will entail. Explain that persons concerned will be under no
obligation to implement the campaign, and provide particulars of what the planning process will
require. Remember, this first act of approaching the organisation is also an act of communication
– convincing the organisation and its management that you can add value to the organisation
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