Exam (elaborations)
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
- Institution
- University Of South Africa
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
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COM3708 Assignment 1PORTFOLIO Semester 2
2024 - DUE 9 September
2024
QUESTIONS WITH COMPLETE ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9
September 2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that
exhaustively details particulars of the audience assessment, the
organisation's broader operations and objectives, the pertinent
environmental conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the idea that forms
the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based
on observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book
and do the following:
1.1.1 Identify an organisation or organisations that you will approach with
the proposal to plan a communication campaign. Write down the name of
the organisation(s) and its (their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
which you explain that you would like to meet him/her to propose the
planning of a communication campaign – also explain what the campaign
will entail. Explain that persons concerned will be under no obligation to
implement the campaign, and provide particulars of what the planning
process will require. Remember, this first act of approaching the
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