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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 R46,57   Add to cart

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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024

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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 QUESTIONS AND ANSWERS

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  • July 24, 2024
  • 9
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
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msmartie11
COM3708 Assignment
1 PORTFOLIO
Semester 2 2024 - DUE
9 September 2024




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, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024




PHASE 1:

ASSESS Outcome of phase 1 A document should be produced that exhaustively details

particulars of the audience assessment, the organisation's broader operations and

objectives, the pertinent environmental conditions, historical and future considerations,

as well as the details, perceptions, status and communication of the idea that forms the

focus of the campaign. The document should include a complete situation analysis.

Assessment of the relevant variables should be based on observation, informal

research and investigation and, finally, formal research. To compile this document

systematically, you should do the following:

1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the

following:

1.1.1 Identify an organisation or organisations that you will approach with the proposal

to plan a communication campaign. Write down the name of the organisation(s) and its

(their) contact details.

1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you

explain that you would like to meet him/her to propose the planning of a communication

campaign – also explain what the campaign will entail. Explain that persons concerned

will be under no obligation to implement the campaign, and provide particulars of what

the planning process will require. Remember, this first act of approaching the

organisation is also an act of communication – convincing the organisation and its

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