Exam (elaborations)
COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
- Institution
- University Of South Africa
COM3707 Assignment 2 Semester 2 2024 QUESTIONS AND ANSWERS
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[Date]COM3707 Assignment
2 Semester 2 2024 -
DUE 13 September
2024
QUESTIONS AND ANSWERS
, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence the
making of policy for the media and the three normative terms that can be used in
democracies to reassess these media theories. (25)
1.1 Discuss professional media ethics with specific reference to professionalisation
and the influence of the sociopolitical structure. (20) [45]
1.1 Critically Discuss Three Normative Media Theories and Three Normative
Terms in Democracies
Normative media theories provide frameworks for understanding the role of media
in society. They influence the formulation of media policies by shaping
expectations about how media should operate. Let's discuss three of these theories:
1.1.1 Authoritarian Theory
The Authoritarian theory asserts that media should be under the control of the
ruling authorities to serve the interests of the state. This theory is based on the
premise that the government knows what is best for the people, and thus, media
must align with governmental directives to maintain order and support national
goals.
Influence on Policy:
• Media policies under this theory often include censorship, strict licensing,
and regulations to ensure that media content does not challenge or
undermine governmental authority.
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