Exam (elaborations)
DPR2605 ASSIGNMENT 1 SEMESTER 2
- Course
- Public Relations (DPR2605)
- Institution
- University Of South Africa (Unisa)
DPR2605 ASSIGNMENT 1 SEMESTER 2
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Table of contentIntroduction
Question 1 Based on the Case Study
Question 2
Conclusion
SELF-ASSESSMENT AND SELF-REFLECTION
References
,Introduction
Effective communication with stakeholders, government, and other publics is crucial
for not-for-profit organizations, such as UNICEF. This case study examines the role
of public relations (PR) in advocating for children's rights in Nigeria, emphasizing the
importance of research, media dynamics, and goal setting. It highlights UNICEF's
media campaign, which aimed to raise awareness and stimulate action to address
issues such as child labor, trafficking, and health deficiencies. By leveraging media
partnerships and strategic communication, UNICEF was able to significantly impact
public perception and government support for children's rights.
Based on the Case Study
1. According to the case study, what is the role of public relations?
The role of public relations, as highlighted in the case study, is to:
Communicate with all relevant internal and external publics to develop positive
relationships and create consistency between organizational goals and societal
expectations.
Develop, execute, and evaluate organizational programs that promote the exchange
of influence and understanding among an organization's parts and its publics.
, Effectively communicate with stakeholders to stimulate their interest and positive
contribution to the organization's success.
Build relationships of confidence and trust with journalists and other media
practitioners to ensure successful media relations, which are essential for a
successful public relations campaign.
2. Who are the stakeholders in this case study and what are the strategic tactics and
techniques used in the campaign?
Stakeholders:
Nigerian media (local journalists, photojournalists, disc jockeys, media executives).
Foreign journalists.
Nigerian government information policymakers/managers.
Non-governmental organizations (NGOs) partnering with UNICEF.
The general public.
Children in Nigeria and their families.
Strategic Tactics and Techniques:
Organizing Workshops for Local Journalists: Workshops were held to educate and
sensitize local journalists on children's rights and issues.
Organizing Tours for Foreign Journalists: Field visits and dialogue sessions were
arranged for foreign journalists to provide them with firsthand experience of the
issues.
Staging Special Events: Special events such as the International Children's Day of
Broadcasting (ICDB) were organized to draw attention to children's rights.
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