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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 R50,00   Add to cart

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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024

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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 QUESTIONS WITH ANSWERS

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  • July 24, 2024
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COM3707 Assignment 2
Semester 2 2024 - DUE 13
September 2024




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, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024




Question 1

1.1 Critically discuss three of the six normative media theories that influence the making

of policy for the media and the three normative terms that can be used in democracies

to reassess these media theories. (25)

1.1 Discuss professional media ethics with specific reference to professionalisation and

the influence of the sociopolitical structure. (20) [45]

Question 1.1: Critically discuss three of the six normative media theories that

influence the making of policy for the media and the three normative terms that

can be used in democracies to reassess these media theories. (25)

Normative Media Theories

Normative media theories are frameworks that guide how media should operate within a

society. Among the six normative theories, the three most influential in media policy

making are:

1. Authoritarian Theory

o Description: Under this theory, media is controlled by the state or ruling

elites to serve the interests of those in power. The press is not free and

must follow government directives.

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