Exam (elaborations)
COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
- Institution
- University Of South Africa (Unisa)
COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 COMPLETE ANSWERS
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COM3707 Assignment2 Semester 2 2024 -
DUE 13 September
2024
QUESTIONS AND ANSWERS
[School]
[Course title]
, COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence the making of
policy for the media and the three normative terms that can be used in democracies to reassess
these media theories. (25)
1.1 Discuss professional media ethics with specific reference to professionalisation and the
influence of the sociopolitical structure. (20) [45]
Question 1.1: Normative Media Theories and Their Impact on Media Policy
Normative Media Theories:
1. Authoritarian Theory:
o Definition: The Authoritarian Theory posits that the media should support and
advance the policies of the government in power and that media content should be
controlled and censored to prevent the spread of ideas that could undermine the
state.
o Impact on Policy: This theory justifies stringent state control over media,
resulting in policies that heavily regulate content, restrict press freedom, and
impose censorship. Such policies are typically seen in autocratic regimes where
the media is used as a tool for propaganda.
2. Libertarian Theory:
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