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Summary Introduction to Business Management Chapter 4 Complete

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This document provides an in depth and thorough summary of chapter 4 of Introduction to Business Management 11th edition (Erasmus et. al.). It is ready for exam and tests. Everything is layed out as is is in the textbook. All needed information is provided in short. It is written in an easy to stud...

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  • July 25, 2024
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Chapter 4
The business and environment change
 Change is unmeasurable and uncontrollable, causing instability and uncertainty
 Rapid pace of change due to the rise of a knowledge economy
 Business organizations operate in a constantly changing environment due to technological innovations, economic
fluctuations, legislation, and social factors, and can cause industries to change or disappear
 Management must align with the environment to identify opportunities and threats, ensuring full utilization of
opportunities and potential threats (SWOT)


Composition of the business environment
 Management must adapt to environmental changes due to systems approach
 Rising instability in business environment affects all variables
 Management must understand environment composition for survival in competitive environment

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