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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 R50,00
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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024

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COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 QUESTIONS WITH DETAILED ANSWERS

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  • July 25, 2024
  • 9
  • 2023/2024
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COM3708 Assignment
1 PORTFOLIO
Semester 2 2024 - DUE
9 September 2024
QUESTIONS WITH COMPLETE ANSWERS




[School]
[Course title]

, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024




PHASE 1:

ASSESS Outcome of phase 1 A document should be produced that exhaustively details

particulars of the audience assessment, the organisation's broader operations and objectives, the

pertinent environmental conditions, historical and future considerations, as well as the details,

perceptions, status and communication of the idea that forms the focus of the campaign. The

document should include a complete situation analysis. Assessment of the relevant variables

should be based on observation, informal research and investigation and, finally, formal research.

To compile this document systematically, you should do the following:

1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the

following:

1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a

communication campaign. Write down the name of the organisation(s) and its (their) contact

details.

1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you explain that

you would like to meet him/her to propose the planning of a communication campaign – also

explain what the campaign will entail. Explain that persons concerned will be under no

obligation to implement the campaign, and provide particulars of what the planning process will

require. Remember, this first act of approaching the organisation is also an act of communication

– convincing the organisation and its management that you can add value to the organisation

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