Exam (elaborations)
COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
- Institution
- University Of South Africa (Unisa)
QUESTIONS AND ANSWERS COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024
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[Company name]COM3707
Assignment 2
Semester 2 2024 -
DUE 13
September 2024
QUESTIONS WITH ANSWERS
, COM3707 Assignment 2 Semester 2 2024 - DUE 13
September 2024
Question 1
1.1 Critically discuss three of the six normative media theories that influence
the making of policy for the media and the three normative terms that can be
used in democracies to reassess these media theories. (25)
1.1 Discuss professional media ethics with specific reference to
professionalisation and the influence of the sociopolitical structure. (20) [45]
Question 1.1: Critical Discussion of Three Normative Media Theories and
Normative Terms in Democracies
Normative Media Theories
Normative media theories provide frameworks for understanding the role of
media in society. They guide media policy and influence media practices.
Here, we discuss three normative media theories:
1. Authoritarian Theory
o Definition: The authoritarian theory posits that media should serve
the government and support its policies. The media operates
under strict control and censorship to maintain social order and
promote the state's agenda.
o Implications for Policy: In authoritarian regimes, media policies
are designed to suppress dissent and control information.
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