Exam (elaborations)
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
- Institution
- University Of South Africa (Unisa)
QUESTIONS WITH ANSWERS COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
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[Company name]COM3708 Assignment
1 PORTFOLIO
Semester 2 2024 - DUE
9 September 2024
QUESTIONS AND ANSWERS
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024
- DUE 9 September 2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that
exhaustively details particulars of the audience assessment, the organisation's
broader operations and objectives, the pertinent environmental conditions,
historical and future considerations, as well as the details, perceptions, status
and communication of the idea that forms the focus of the campaign. The
document should include a complete situation analysis. Assessment of the
relevant variables should be based on observation, informal research and
investigation and, finally, formal research. To compile this document
systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book
and do the following:
1.1.1 Identify an organisation or organisations that you will approach with the
proposal to plan a communication campaign. Write down the name of the
organisation(s) and its (their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
which you explain that you would like to meet him/her to propose the planning
of a communication campaign – also explain what the campaign will entail.
Explain that persons concerned will be under no obligation to implement the
campaign, and provide particulars of what the planning process will require.
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