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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 13 September 2024
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- University Of South Africa
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COM3707 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 13
September 2024
100% GUARANTEED
, COM3707 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 13 September 2024
Question 1 1.1 Critically discuss three of the six
normative media theories that influence the making of
policy for the media and the three normative terms that
can be used in democracies to reassess these media
theories. (25)
Sure, let's dive into the normative media theories and how they influence media policy, as well as
the normative terms used in democracies to reassess these theories.
Normative Media Theories
Normative media theories provide frameworks for how media should operate within a society.
Three of the six commonly discussed normative media theories are:
1. Authoritarian Theory:
o Description: This theory posits that the media should be under the control of the
ruling authorities to serve the government and its interests. The media is seen as a
tool for promoting the policies and ideology of the government, often suppressing
dissenting opinions and opposition.
o Influence on Policy: Media policies in authoritarian regimes typically include
strict regulations, censorship, and state ownership of media outlets. The aim is to
maintain social order and national security by controlling information
dissemination.
2. Libertarian Theory:
o Description: Rooted in the ideas of free speech and free press, this theory
advocates for minimal government intervention in media. The media is seen as a
marketplace of ideas where truth emerges from diverse opinions and free debate.
o Influence on Policy: Policies influenced by the libertarian theory emphasize the
protection of press freedom, reduction of government censorship, and support for
private ownership of media outlets. This framework encourages investigative
journalism and the watchdog role of the media.
3. Social Responsibility Theory:
o Description: This theory suggests that while the media should be free from
government interference, it also has an obligation to serve the public good. The
media should provide balanced and accurate information, facilitate public debate,
and be accountable to society.
o Influence on Policy: Policies based on social responsibility theory often include
regulations ensuring diversity of viewpoints, public service broadcasting, and
mechanisms for holding media accountable, such as media ombudsmen or
regulatory bodies.
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