Exam (elaborations)
COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024
- Institution
- University Of South Africa (Unisa)
COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024 QUESTIONS WITH DETAILED ANSWERS
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COM2604 Assignment 1Semester 2 2024
(817738) - DUE 21
August 2024
QUESTIONS AND ANSWERS
, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August
2024
QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication When we attempt to
describe, interpret, evaluate and predict a phenomenon, in this case mass
communication, understanding said phenomenon is key. Various factors
influence this.
1.1 In a short paragraph, present a well-formulated definition of mass
communication using your own examples to substantiate your answer. (5)
1.2 Further to the above, there are various perspectives on mass
communication. Briefly mention each of these and their specific emphasis.
(5)
1.3 The theoretical approach you use also holds certain implications for
your understanding of mass communication. Briefly discuss the main
characteristics of the two approaches listed below:
1.3.1 The technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
1.1 Definition of Mass Communication
Mass communication refers to the process by which individuals or entities
relay information to large, heterogeneous, and widely dispersed audiences
through various forms of media. Examples include:
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