Exam (elaborations)
COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024
- Institution
- University Of South Africa (Unisa)
COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024 QUESTIONS WITH DETAILED ANSWERS
[Show more]
Content preview
COM2604 Assignment 1Semester 2 2024
(817738) - DUE 21
August 2024
QUESTIONS AND ANSWERS
, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August
2024
QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication When we attempt to
describe, interpret, evaluate and predict a phenomenon, in this case mass
communication, understanding said phenomenon is key. Various factors
influence this.
1.1 In a short paragraph, present a well-formulated definition of mass
communication using your own examples to substantiate your answer. (5)
1.2 Further to the above, there are various perspectives on mass
communication. Briefly mention each of these and their specific emphasis.
(5)
1.3 The theoretical approach you use also holds certain implications for
your understanding of mass communication. Briefly discuss the main
characteristics of the two approaches listed below:
1.3.1 The technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
1.1 Definition of Mass Communication
Mass communication refers to the process by which individuals or entities
relay information to large, heterogeneous, and widely dispersed audiences
through various forms of media. Examples include:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller pablitoh11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now