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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 13 September 2024
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- University Of South Africa
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COM3707 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 13
September 2024
100% GUARANTEED
, COM3707 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 13 September 2024
Question 1 1.1 Critically discuss three of the six
normative media theories that influence the making of
policy for the media and the three normative terms that
can be used in democracies to reassess these media
theories. (25)
Normative media theories provide frameworks for understanding the ideal role of media in
society and how they should function to best serve the public interest. These theories often
influence media policy and regulation. Let's critically discuss three of these theories and the three
normative terms that can be used in democracies to reassess them:
1. Libertarian Theory
The Libertarian Theory emphasizes freedom of expression and press freedom, advocating
minimal government intervention. It posits that the media should act as a watchdog, providing a
marketplace of ideas where truth will emerge from open debate. The theory is grounded in the
belief that individuals are rational and capable of distinguishing truth from falsehood.
Critique: While promoting freedom, this theory may overlook issues such as media ownership
concentration, which can limit diversity of viewpoints. It may also fail to address the potential
for misinformation and sensationalism in the pursuit of profit.
2. Social Responsibility Theory
The Social Responsibility Theory expands on the libertarian view by asserting that the media,
while free, also has an obligation to serve the public good. This theory suggests that media
should provide accurate, fair, and balanced information, promote diversity of opinion, and cater
to the needs of society, including those of marginalized groups.
Critique: This theory recognizes the potential harm of unchecked media power but relies
heavily on the media's voluntary adherence to ethical standards. It may also justify some degree
of regulation, which can be contentious and challenging to implement without infringing on
freedoms.
3. Developmental Theory
The Developmental Theory is often applied in developing countries, suggesting that media
should support national development goals, including economic growth, political stability, and
social cohesion. This theory encourages media to be a tool for modernization and nation-
building.
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