Exam (elaborations)
COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
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- University Of South Africa
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COM3708 Assignment 1PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024 -
DUE 9 September 2024
100% GUARANTEED
,COM3708 Assignment 1 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024 - DUE 9 September 2024
PHASE 1: ASSESS Outcome of phase 1 A document should
be produced that exhaustively details particulars of the
audience assessment, the organisation's broader
operations and objectives, the pertinent environmental
conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the
idea that forms the focus of the campaign. The document
should include a complete situation analysis. Assessment
of the relevant variables should be based on observation,
informal research and investigation and, finally, formal
research. To compile this document systematically, you
should do the following: 1.1 Identify the communicator
Study section 13.5.1.2 in the prescribed book and do the
following: 1.1.1 Identify an organisation or organisations
that you will approach with the proposal to plan a
communication campaign. Write down the name of the
organisation(s) and its (their) contact details.
To complete Phase 1 of your communication campaign, you need to produce a detailed
document that includes an exhaustive audience assessment, a comprehensive overview of the
organization's operations and objectives, relevant environmental conditions, historical and future
considerations, and an analysis of the idea that forms the focus of the campaign. Here's how you
can approach each section:
1.1 Identify the Communicator
Refer to section 13.5.1.2 in your prescribed book to guide your process.
1.1.1 Identify an Organization
Choose an organization that you can approach with a proposal to plan a communication
campaign. Make sure to note its contact details for your document.
Sample Organization
,Organization Name: XYZ Telecommunications
Contact Details:
Address: 123 Telecom Street, City, Country
Phone: +123 456 7890
Email: contact@xyztelecom.com
Website: www.xyztelecom.com
Document Structure
1. Audience Assessment
Demographics: Age, gender, income level, education, occupation, etc.
Psychographics: Interests, values, attitudes, lifestyle, etc.
Behavioral Aspects: Purchase behavior, brand loyalty, product usage, etc.
Geographic Information: Location, climate, region, urban/rural, etc.
2. Organization's Broader Operations and Objectives
Mission Statement: The fundamental purpose of the organization.
Vision: The long-term goals and aspirations.
Products/Services: A list of main products and services offered.
Market Position: Current position in the market, including market share and
competition.
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.
3. Pertinent Environmental Conditions
Political Environment: Government policies, regulations, and political stability.
Economic Environment: Economic trends, market conditions, and financial health.
Social Environment: Cultural trends, social behaviors, and community engagement.
Technological Environment: Technological advancements and their impact on the
industry.
Environmental and Legal Factors: Sustainability practices, legal issues, and
compliance.
4. Historical and Future Considerations
Historical Background: History of the organization, significant milestones, and past
campaigns.
Future Outlook: Projected trends, upcoming challenges, and future opportunities.
5. Idea Details, Perceptions, Status, and Communication
Campaign Idea: Description of the core idea for the campaign.
Perceptions: Public perception and sentiment towards the idea.
, Status: Current status of the idea (development stage, implementation stage, etc.).
Communication Plan: Channels and methods for communicating the idea to the
audience.
6. Situation Analysis
Internal Analysis: Organizational strengths and weaknesses.
External Analysis: Opportunities and threats in the external environment.
Market Analysis: Detailed analysis of the target market.
Competitor Analysis: Identification and evaluation of key competitors.
Gap Analysis: Identification of gaps in the current market and opportunities for the
campaign.
Research Methods
Observation: Direct observation of the audience and their behaviors.
Informal Research: Discussions, interviews, and feedback from stakeholders.
Formal Research: Surveys, focus groups, and secondary data analysis.
Compiling the Document
1. Title Page: Include the title, your name, and date.
2. Table of Contents: List all sections and subsections.
3. Introduction: Brief overview of the document and its purpose.
4. Main Sections: Include all the sections listed above with detailed analysis.
5. Conclusion: Summarize the findings and suggest next steps.
6. References: List all sources used in your research.
By following this structure, you will be able to create a comprehensive document that covers all
aspects of the audience assessment and situation analysis for your communication campaign.
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