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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August 2024 R50,00
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  3. University Of South Africa (Unisa)
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  5. Marketing in Africa (MNM2615)

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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August 2024

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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us . . QUESTION 1 Background and key concepts should not be more than half a page (5 mar...

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  • July 28, 2024
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  • 2023/2024
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MNM2615
Assignment 1 Semester 2 2024
Detailed Solutions, References & Explanations

Unique number:

Due Date: 23 August 2024
INTRODUCTION

In recent years, Africa has experienced significant technological progress, particularly in terms
of smartphone penetration and mobile networking. This has had a profound impact on
agricultural practices, marketing strategies, and overall business growth. Additionally, African
consumers are increasingly influenced by both traditional channels and digital platforms, posing
both challenges and opportunities for businesses. In this context, Lulu's Trading Pty Ltd, a South
African company specializing in green vegetable production, has the potential to leverage this
technological progress to expand its market reach and capitalize on the growing mobile and
internet access. By understanding and adapting to the continent's unique consumer behavior,
market dynamics, and broader socio-economic factors, Lulu's Trading can capture new
opportunities not only within the African market but also on an international stage.




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