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MNM2615 Assignment 1 (QUALITY ANSWERS) Semester 2 2024 R50,00
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  3. University Of South Africa (Unisa)
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  5. Marketing in Africa (MNM2615)

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MNM2615 Assignment 1 (QUALITY ANSWERS) Semester 2 2024
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This document contains workings, explanations and solutions to the MNM2615 Assignment 1 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4... QUESTION 1 Background and key concepts should not be more than half a page (5 marks for the background and key concept...

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  • July 28, 2024
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  • 2023/2024
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MNM2615
Assignment 1 Semester 2 2024
Unique Number:
Due Date: 23 August 2024



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• Helpful answers and guidelines
• Detailed explanations and/ or calculations
• References




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+27 68 812 0934

, INTRODUCTION

In recent years, Africa has experienced significant technological progress,
particularly in terms of smartphone penetration and mobile networking. This has
had a profound impact on agricultural practices, marketing strategies, and
overall business growth. Additionally, African consumers are increasingly
influenced by both traditional channels and digital platforms, posing both
challenges and opportunities for businesses. In this context, Lulu's Trading Pty
Ltd, a South African company specializing in green vegetable production, has
the potential to leverage this technological progress to expand its market reach
and capitalize on the growing mobile and internet access. By understanding
and adapting to the continent's unique consumer behavior, market dynamics,
and broader socio-economic factors, Lulu's Trading can capture new
opportunities not only within the African market but also on an international
stage.



QUESTION 1

Background of Lulu's Trading Pty Ltd:

Lulu's Trading Pty Ltd was founded in 2013 and is based in Limpopo. The store
has been operating for over 10 years and has a loyal customer base within the
local community. The owner, Mrs. Adebayo, is passionate about promoting
African culture through her business. The firm focuses on the manufacture of
green vegetables, including fresh and dried produce, and serves as a supplier
to local supermarkets, wholesalers, and schools.

Key concepts

During the discussion with the owner, it was evident that technological progress
in Africa has led to increased mobile and internet access, which has significantly
impacted consumer buying behavior. The owner mentioned that the increase in
mobile and internet access has provided them with opportunities to reach a
wider audience and explore new markets. They have adapted their marketing
strategies to capitalize on the growth in mobile and internet access, such as
implementing online ordering and delivery services. Additionally, the decision-


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