Exam (elaborations)
TRT1602 - ASSESSMENT 2 - QUESTIONS AND ANSWERS - SEMESTER 2 - 2024
- Institution
- University Of South Africa (Unisa)
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2024 – S1 – TRT1602 – ASSESSMENT 2 – Q&AAssessment 2
Started on Sunday, 17 March 2024,
State Finished
Completed on Sunday, 17 March 2024,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Question 1
Tourism marketing forms the bridge between the supply and demand factors of
tourism.
True
False
Feedback
The correct answer is 'True'.
Question 2
A tourism marketing strategy is the …
a.
steps and methods to make tourist locations attractive to visitors.
b.
overarching plan to achieve marketing goals and objectives.
c.
set of practical marketing tactics that a business performs every day.
d.
application of the marketing plan.
Feedback
Your answer is correct.
You need to differentiate carefully between tourism marketing, a tourism marketing
strategy and marketing tactics. The differences are outlined in section 2.5.
1
, 2024 – S1 – TRT1602 – ASSESSMENT 2 – Q&A
The correct answer is:
overarching plan to achieve marketing goals and objectives.
Question 3
_________ in the marketing mix refers to the range of encounters that tourists
experience and assess.
Feedback
The correct answer is: Process
Question 4
Please match the provided terms with the correct option.
Feedback
2
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