Exam (elaborations)
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
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- University Of South Africa
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COM2604 Assignment 1(COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE
21 August 2024
100% GUARANTEED
, COM2604 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1 STUDY UNIT 3 Approaches to the study of
mass communication When we attempt to describe,
interpret, evaluate and predict a phenomenon, in this
case mass communication, understanding said
phenomenon is key. Various factors influence this. 1.1 In a
short paragraph, present a well-formulated definition of
mass communication using your own examples to
substantiate your answer. (5)
Mass communication refers to the process of creating, transmitting, and receiving messages on a
large scale, typically through media platforms like television, radio, newspapers, and the internet.
This type of communication reaches a broad audience simultaneously and is often used to
disseminate information, entertain, or influence public opinion. For instance, a televised public
service announcement about road safety aims to inform and educate the public on safe driving
practices. Similarly, a news website reporting on global events provides a wide audience with
timely updates and diverse perspectives. The effectiveness of mass communication lies in its
ability to reach a vast number of people quickly and efficiently.
1.2 Further to the above, there are various perspectives
on mass communication. Briefly mention each of these
and their specific emphasis. (5)
1.3 The theoretical approach you use also holds certain
implications for your understanding of mass
communication. Briefly discuss the main characteristics
of the two approaches listed below: 1.3.1 The
technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5)
[TOTAL 20]
1.2 Perspectives on Mass Communication
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