Exam (elaborations)
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
- Institution
- University Of South Africa
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
[Show more]
Content preview
COM2604 Assignment 1(COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE
21 August 2024
100% GUARANTEED
, COM2604 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1 STUDY UNIT 3 Approaches to the study of
mass communication When we attempt to describe,
interpret, evaluate and predict a phenomenon, in this
case mass communication, understanding said
phenomenon is key. Various factors influence this. 1.1 In a
short paragraph, present a well-formulated definition of
mass communication using your own examples to
substantiate your answer. (5) 1.2 Further to the above,
there are various perspectives on mass communication.
Briefly mention each of these and their specific emphasis.
(5) 1.3 The theoretical approach you use also holds
certain implications for your understanding of mass
communication. Briefly discuss the main characteristics
of the two approaches listed below: 1.3.1 The
technological determinism approach. (5) 1.3.2 The
poststructionalist/postmodern approach. (5) [TOTAL 20]
1.1 Definition of Mass Communication
Mass communication refers to the process of transmitting information, ideas, and messages to a
large audience through various media channels, such as television, radio, newspapers, and the
internet. It involves the dissemination of content that is designed to inform, entertain, or persuade
a wide audience. For example, a news broadcast on television reaching millions of viewers or a
viral video on social media spreading awareness about a social issue are instances of mass
communication. The aim is to reach a broad audience simultaneously, influencing public
opinion, culture, and societal norms.
1.2 Perspectives on Mass Communication
1. Functionalist Perspective: This approach views mass communication as a means to
maintain societal stability and cohesion. It emphasizes the roles of media in socialization,
entertainment, and surveillance.
2. Critical Perspective: Focuses on power dynamics and inequalities in media production
and consumption. It critiques the ways media can perpetuate social injustices and serve
the interests of dominant groups.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Solutionist. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R47,54. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79271 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now
