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MNM2615
Assignment 1
Semester 2 2024 -
DUE 23 August
2024
[Year]
[Type the company address]
, Book
Marketing in Africa
MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE
23 August 2024 ; 100% TRUSTED Complete, trusted solutions and
explanations. .
QUESTION 1 Background and key concepts should not be more than
half a page (5 marks for the background and key concepts). (5) Then
answer the following questions: QUESTION 2 (a) Discuss the
technological progress in Africa (5 marks for the theoretical
discussions). (b) Explain how the chosen SME/SMME can infuse the
technological progress in the business (10 marks for the practical
application). (15)
QUESTION 1: Foundation and Key Ideas
Foundation: Mechanical advancement alludes to the turn of events and
reception of new advances, prompting enhancements in effectiveness,
efficiency, and nature of items and administrations. Lately, Africa has seen
critical mechanical headways, driven by expanded web entrance, versatile
innovation reception, and advancement in different areas, for example,
fintech, farming, and medical care.
Key Ideas:
• Mechanical Advancement: The course of development and innovative
improvement that upgrades the capacities of a general public or economy.
• SME (Little and Medium-sized Ventures): Organizations that keep up
with incomes, resources, or quantities of representatives under a specific limit,
assuming a basic part in financial turn of events.
• SMME (Little, Medium, and Miniature Endeavors): Like SMEs yet
incorporates miniature undertakings, frequently portrayed by less
representatives and lower incomes.
• Computerized Change: The coordination of advanced innovation into all
region of a business, on a very basic level changing how organizations work
and convey worth to clients.