Exam (elaborations)
MNM2615 Assignment 1 (Detailed Answers) Semester 2 - Due 23 August 2024
- Course
- Marketing in Africa
- Institution
- University Of South Africa (Unisa)
MNM2615 Assignment 1 (Detailed Answers) Semester 2 - Due 23 August 2024
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MNM2615ASSIGNMENT 1 (SEMESTER 2)
DUE DATE: 23 August 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than …August 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
QUESTION 1
Background and key concepts should not be more than half a page (5 marks for the background
and key concepts). (5)
ANSWER:
Background:
Technological progress in Africa has been accelerating over the past decade, driven by the
proliferation of mobile technology, increasing internet penetration, and innovative solutions
tailored to the continent's unique challenges. This progress is creating opportunities for small and
medium-sized enterprises (SMEs) and small, medium, and micro enterprises (SMMEs) to enhance
their operations, reach new markets, and improve efficiency.
Key Concepts:
1. Technological Progress: The advancement and integration of technology in various sectors,
including communication, finance, healthcare, and education.
2. SME/SMME: Small and medium-sized enterprises (SMEs) and small, medium, and micro
enterprises (SMMEs) are businesses with a limited number of employees and revenue. They play
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