AIDA Format
Ans- A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
A - request ACTION
Use this for step pattern for a typical sales message, difficult claim requests,
proposals inside and outside organiz...
D - Create DESIRE for the product through solid evidence
A - request ACTION
Use this for step pattern for a typical sales message, difficult claim requests,
proposals inside and outside organizations, and other similar scenarios
Using logical appeal
Ans- Assert 3-4 central selling points. What your product, service, or idea
special?
, Use evidence to convince
Keep ethical persuasion in mind
Using self esteem and emotional appeals
Ans- 1. Praise actions from the past
2. Use quantitative information to show how an individual has helped
3. Show how much the support needed
4. Give a compliment
Tap into peoples emotions:
1. Use the scarcity technique
2. Offer "social proof"
3. Use the reciprocity approach (give something back to the reader/listener like
gifts)
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