Exam (elaborations)
Exam (elaborations) Intercultural Development and Health Communication (COM2603)
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- University Of South Africa (Unisa)
Exam (elaborations) Intercultural Development and Health Communication (COM2603)
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COM2603ASSIGNMENT 01
SEMESTER 2
YEAR 2024
,Table of Contents
Introduction ................................................................................................................. 3
SECTION A................................................................................................................. 3
QUESTION 1 .............................................................................................................. 3
QUESTION 2 .............................................................................................................. 4
QUESTION 3 .............................................................................................................. 4
QUESTION 4 .............................................................................................................. 5
4.1 What is Popular Culture? .................................................................................. 5
4.2 Cultural Imperialism........................................................................................... 6
SECTION B................................................................................................................. 6
Question 1 .................................................................................................................. 6
1.1 The New World Information and Communication Order (NWICO) ................... 6
1.2 Media Imperialism ............................................................................................. 7
1.3 Multinational and Transnational Corporations and New Imperialism ................ 8
Question 2 .................................................................................................................. 8
2.1 The Idea of Participatory Communication ......................................................... 8
2.2 Defining Participatory Research ........................................................................ 9
2.3 Assumptions of Participatory Research .......................................................... 10
2.4 Conducting Participatory Research in the Community .................................... 11
SECTION C .............................................................................................................. 12
Question 1 ................................................................................................................ 12
1.1 Empowerment in the Healthcare Provider (HCP)-Patient Relationship .......... 12
1.2 Control in the Medical Setting ......................................................................... 13
1.3 How HCPs Can Aim to Empower Patients ...................................................... 13
Conclusion ................................................................................................................ 17
List of References ..................................................................................................... 19
, Introduction
This assignment delves into three significant areas of communication studies:
intercultural communication, development communication, and health communication.
Section 1 explores the concept of the 'global village' and the impact of technology on
human interactions, the symbolic nature of communication with cultural examples, the
dynamics of individualism versus collectivism, and popular culture versus cultural
imperialism. Section 2 focuses on the critical perspectives of dependency theory and
the New World Information and Communication Order (NWICO), media imperialism,
and the influence of multinational corporations. It also examines participatory
communication and research, discussing their assumptions and practical
implementation. Section 3 addresses empowerment and control in healthcare
provider-patient relationships, outlining strategies for healthcare professionals to
enhance patient empowerment.
SECTION A
QUESTION 1
The Concept of ‘Global Village’ and the Role of Technology in Facilitating
Human Communication
The term "global village," coined by Marshall McLuhan in the 1960s, refers to the
phenomenon of the world becoming increasingly interconnected and culturally unified
due to the advancements in communication technologies (Baker et al., 2017). This
concept implies that the barriers of time and space have been significantly reduced,
allowing for instantaneous communication and interaction among individuals
worldwide.
Technology has played a pivotal role in this transformation. The internet, social media
platforms, and mobile communication devices have revolutionized the way people
communicate, making it easier to share information, ideas, and cultures across vast
distances (Klyukanov, 2020). For example, social platforms such as Zoom and skypes
allow people to meet face-to-face even if they are located in different parts of the world
hence people feel close even to their colleagues.
Also, sites such as Facebook, twitter, and Instagram enables people to interact share
experience and participate in global discussions. These technologies not only help the
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