marketing research
a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas
secondary data
pieces of information that have already been collected from other sou...
UGA MARK 3000
Test 2 questions
and answers
marketing research - answer a set of
techniques and principles for
systematically collecting, recording,
analyzing, and interpreting data that
can aid decision makers involved in
marketing goods, services, or ideas
secondary data - answer pieces of
information that have already been
collected from other sources and
usually are readily available
,primary data - answer data collected
to address specific research needs
sample - answer a group of
customers who represent the
customers of interest in a research
study
data - answer raw numbers or facts
information - answer organized,
analyzed, interpreted data that offer
value to marketers
syndicated data - answer data
available for a fee from commercial
research firms such as Information
Resources Inc., National Purchase
Diary Panel, and Nielsen
,scanner data - answer a type of
syndicated external secondary data
used in quantitative research that is
obtained from scanner readings of
UPC codes at checkout counters
panel data - answer information
collected from a group of consumers
data warehouses - answer large
computer files that store millions
and even billions of pieces of
individual data
data mining - answer the use of a
variety of statistical analysis tools to
uncover previously unknown
patterns in the data stored in
databases of relationships among
variables
, churn - answer the number of
consumes who stop using a product
or service divided by the average
number of consumers of that product
or service
big data - answer data sets that are
too large and complex to analyze
with conventional data management
and date mining software
qualitative research - answer
informal research methods, including
observation, following social media
sites, in depth interviews, focus
groups, and protective techniques
quantitative research - answer
structured responses that can be
statistically tested to confirm
insights and hypotheses generated
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