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MNM3702 ASSIGNMENT 2 FOR 2ND SEMESTER 2024 - Distinction
- Institution
- University Of South Africa (Unisa)
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MNM3702ASSIGNMENT 1 FOR 2ND SEMESTER 2024
FEND TUTORIALS
, Started on Monday, 5 August 2024, 4:14 PM
State Finished
Completed on Monday, 5 August 2024, 4:21 PM
Time taken 7 mins 37 secs
Marks 13/15
Grade 87 out of 100
Question 1
Incorrect
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Question text
Which one of the following options represents a research problem?
a.
The demographic profiles of the patrons that have visited the restaurant during the week was created and
the menu was changed accordingly.
b.
The product changes have been accepted by the decision-makers who now must give approval for release.
c.
The organisation needs to obtain all the financial records off the intranet for the past five years to pinpoint
the start of the profit reductions.
d.
The restaurant characteristics that customers believe are important in selecting a restaurant during a
recession was evaluated by means of a survey.
Question 2
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Which ONE of the following statements is CORRECT?
a.
The research design is the framework that directs marketing research efforts.
b.
The data analysis method provides an outline or a blueprint for a marketing research investigation.
c.
The research sample plan is the plan that indicates how a research investigation will be conducted.
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, d.
The research design is a summary of the purpose of a marketing research investigation.
Question 3
Correct
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When referring to the marketing information system (MIS), the problem definition, research design and
data collection method of a project refer to the component, … subsystem.
a.
internal reporting
b.
statistical analysis
c.
marketing research
d.
marketing intelligence
Question 4
Correct
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Question text
Apple Internet Suppliers requested that research findings be kept confidential until management has
decided what they would like to do with the findings. To which one of the following non-disclosure
agreements does this refer?
a.
patron
b.
sponsor
c.
purpose
d.
findings
Whatsapp Marlvin @ +2763 173 8181
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