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Marketing Mini Sim on Communication Model_ Take-A-Ride _ 100- SURE NSWERS(1).pdf
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Marketing Mini Sim on Communication Model_ Take-A-Ride _ 100- SURE NSWERS(1).pdf
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8/8/24, 3:52 AMMarketing Mini Sim on Communication Model: Take-A-
Ride
Jeremiah
Terms in this set (12)
The communication process begins with - Tourists
selecting a target audience -- the group with
whom Take-A-Ride will be communicating.
Which target market would be the most
likely to find the bike-share program
valuable, and thus be the most profitable for
the firm?
Now that you've identified the target market, - Awareness: Do I know about the product?
you must determine the desired response to
your communication and help build a
customer-brand relationship with Take-A-
Ride. Keeping your target market in mind,
choose the best communication objective
for your first campaign.
With the target market and communication - Rational appeal: Show consumers how a bike-share program benefits them and
objective identified, you now need to begin Charleston.
the process of message design. As you
develop your message's content, you need
to choose an appeal that will facilitate
achieving your communication objective.
Which of the following will best achieve your
communication objective?
1/3
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