100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August R48,31   Add to cart

Exam (elaborations)

MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August

 81 views  2 purchases

Exam study book Marketing in Africa of - ISBN: 9781485129349 (Guaranteed success)

Preview 2 out of 7  pages

  • August 9, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
All documents for this subject (104)
avatar-seller
edwardsokengo
MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE

23 August

QUESTION 1 Background and key concepts should not be more than half a

page (5 marks for the background and key concepts). (5) Then answer the

following questions: QUESTION 2 (a) Discuss the technological progress in

Africa (5 marks for the theoretical discussions). (b) Explain how the chosen

SME/SMME can infuse the technological progress in the business (10 marks

for the practical application). (15) QUESTION 3 (a) Discuss the cultural

influences on the decision-making process as part of African consumer buying

(5 marks for the theoretical discussion). (b) Give examples of practical

applications of the decision-making process that is part SME/SMME

consumers’ buying (10 marks for the practical application). (15) QUESTION 4

(a) Describe to the identified SME/SMME owner the marketing implications

relating to growth in mobile and internet access (5 marks for the theoretical

discussions). (b) Describe how the identified SME/SMME can practically

capitalise on this growth with reference to its marketing strategy (10 marks for

the practical application). (15)

Background and Key Concepts

In the context of Africa's rapidly changing economic landscape, SMEs

(Small and Medium-sized Enterprises) and SMMEs (Small, Medium, and


For assistance whatsapp +254702715801

, Micro Enterprises) play a pivotal role in driving innovation, economic

growth, and job creation. These enterprises are particularly important

in Africa, where they contribute significantly to GDP and employment.

However, they face unique challenges and opportunities in a continent

where technological adoption is accelerating, and cultural dynamics

deeply influence consumer behavior. Understanding the interplay

between technological advancements, cultural factors, and strategic

business management is crucial for SMEs/SMMEs aiming to thrive in

this environment.



QUESTION 2

(a) Technological Progress in Africa

Africa has made significant strides in technological development, with

mobile technology at the forefront of this progress. Mobile penetration

rates are among the highest in the world, enabling a wide range of

services, including mobile banking, health tech, and e-commerce.

Countries like Nigeria, Kenya, and South Africa have become hubs for

For assistance whatsapp +254702715801

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller edwardsokengo. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R48,31. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R48,31  2x  sold
  • (0)
  Buy now