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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August R48,43   Add to cart

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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 23 August

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Exam study book Marketing in Africa of - ISBN: 9781485129349 (Guaranteed success)

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  • August 9, 2024
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE

23 August

QUESTION 1 Background and key concepts should not be more than half a

page (5 marks for the background and key concepts). (5) Then answer the

following questions: QUESTION 2 (a) Discuss the technological progress in

Africa (5 marks for the theoretical discussions). (b) Explain how the chosen

SME/SMME can infuse the technological progress in the business (10 marks

for the practical application). (15) QUESTION 3 (a) Discuss the cultural

influences on the decision-making process as part of African consumer buying

(5 marks for the theoretical discussion). (b) Give examples of practical

applications of the decision-making process that is part SME/SMME

consumers’ buying (10 marks for the practical application). (15) QUESTION 4

(a) Describe to the identified SME/SMME owner the marketing implications

relating to growth in mobile and internet access (5 marks for the theoretical

discussions). (b) Describe how the identified SME/SMME can practically

capitalise on this growth with reference to its marketing strategy (10 marks for

the practical application). (15)

Background and Key Concepts

In the context of Africa's rapidly changing economic landscape, SMEs

(Small and Medium-sized Enterprises) and SMMEs (Small, Medium, and


For assistance whatsapp +254702715801

, Micro Enterprises) play a pivotal role in driving innovation, economic

growth, and job creation. These enterprises are particularly important

in Africa, where they contribute significantly to GDP and employment.

However, they face unique challenges and opportunities in a continent

where technological adoption is accelerating, and cultural dynamics

deeply influence consumer behavior. Understanding the interplay

between technological advancements, cultural factors, and strategic

business management is crucial for SMEs/SMMEs aiming to thrive in

this environment.



QUESTION 2

(a) Technological Progress in Africa

Africa has made significant strides in technological development, with

mobile technology at the forefront of this progress. Mobile penetration

rates are among the highest in the world, enabling a wide range of

services, including mobile banking, health tech, and e-commerce.

Countries like Nigeria, Kenya, and South Africa have become hubs for

For assistance whatsapp +254702715801

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