100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. R48,05
Add to cart

Exam (elaborations)

COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.

 22 views  1 purchase

COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.

Preview 2 out of 11  pages

  • August 12, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
All documents for this subject (15)
avatar-seller
MasterVincent
, COM3701 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (695941)- DUE 14 August 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
QUESTION 1 CuppaJoe is a ground coffee supplier and
manufacturer that has a reputation for ethically sourcing coffee
from sustainable farms. You are the marketing manager of
CuppaJoe and you are expected to launch a marketing campaign
for a new range of ground coffees to the local market. Refer to
the above statement and answer the following questions: 1.1 In
your own words, explain what marketing management is. (5) 1.2
Describe how you would develop a marketing plan for
CuppaJoe’s new ground coffee range. (15)


1.1 Marketing Management
Marketing management involves planning, organizing,
implementing, and controlling marketing strategies to meet
organizational goals and satisfy customer needs. It is a process
that focuses on understanding market demands, developing
products or services that fulfill those demands, and
communicating their value effectively to target audiences.
Marketing management encompasses various activities such as
market research, product development, promotion, distribution,
and sales strategies. The goal is to create a strong brand
presence, drive customer engagement, and achieve competitive
advantage in the market. It requires a deep understanding of
consumer behavior, market trends, and the competitive
landscape to make informed decisions that align with the
company’s objectives and enhance its market position.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller MasterVincent. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R48,05. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

52355 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R48,05  1x  sold
  • (0)
Add to cart
Added