International Business Exam Questions and Answers
According to Interactive illustration 1: Porter's forces framework in the core reading, the impact of a reduced threat of entry is that: - Answer-profitability increases because willingness to pay increases, price increases and cost decrease
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According to Interactive illustration 1: Porter's forces framework in the core reading, the
impact of a reduced threat of entry is that: - Answer-profitability increases because
willingness to pay increases, price increases and cost decrease
Porters 5 forces framework suggests which of the following? - Answer-Changes in
suppliers technologies can alter the competitive environment within the focal industry
Porters 5 forces framework is used for industry analysis in all of the following ways
except to: - Answer-Identify intagible assets that are crucial for competing successfully
in a given industry
Which of the following is not suggested by industry analysis? - Answer-Network effects
are a problem only for startups
Typical barriers to entry include: - Answer-restrictive gov policies
high barriers to exit
economies of scope
key locations that are crucial for business
ALL
Choose the threat that is NOT a barrier to entry - Answer-Incumbents ignore the new
entrant
Which of the following factors do or does not affect supplier power? - Answer-none of
the answers is correct
T OR F. One way for a buyer to increase its bargaining power is to purchase large
volumes of a single product - Answer-True
Which of the following is an example of a substitute? - Answer-none is correct
Which of the following statements about competition and rivalry is TRUE? - Answer-
Competition on price occurs when there is rivalry within an industry
In analyzing a potential new foreign market opportunity, a small beverage company has
discovered that local distribution is tightly controlled by one or two firms. In this situation,
what would likely be the best market entry strategy for the beverage company?
, A. Direct export
B. foreign direct investment
C. franchising
D. contract manufacturing - Answer-A. direct export
According to professor Deshanpande in Video 2: Change the product not the customer,
what is the key reason for Kikkoman's success in the united stateS?
A. Kikkoman benefited from the increase consumption of sushi from the US
B. Kik. took advantage of economies of scale in standardizing its soy sauce production
globally
C. Kiko reduced production costs by sourcing more of its raw materials locally
D. None of the above - Answer-D. None of the above
Establishing regional brand-equity measurement systems is one of Kotler and Keller's
Ten Commandments of Global Branding - Answer-False
In expanding into a foreign market, a brand manager maintains all decision making
concerning the new territory at its domestic headquarters. Which of Kotler and Keller's
10 commandments of global branding has the manager likely broken?
A commandment 11: avoid shortcuts in brand building
B. Commandment 111: establish a marketing infastructure
C. Command V11: Balance global and local control
D. commandment V111: Establish operable guidelines - Answer-C
Product adaption for a foreign market is more typical for a high-end consumer good -
Answer-FALSE
Market research shows that US buyers of beds prefer softer mattress than Swedish
buyers. If you were a consultant to IKEA, the Swedish furniture company, what strategic
approach would you advise it to take as it expands its US marketing efforts?
A. product adaptation
B. price lowering
C. withdraw all hard mattresses
D. product standardization - Answer-A. Product adaptation
When introducing a new product globally, which of the following explains why packaging
decisions are integral to the development of global strategy?
A. labeling must comply with local requirements
B. Perception of packaging aesthetics can very significantly across borders
C. the costs associated with packaging material vary across borders
D. all of the answers are correct - Answer-D
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