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, TRT3702 Assignment 6 (COMPLETE ANSWERS)
Semester 2 2024 (253459)- DUE 11 November 2024 ;
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Case Study: "Try Scoring: Advancing Rugby Tourism in South
Africa" South Africa, a country with diverse cultures and
remarkable landscapes, has a rich history in sports, with rugby
being one of the most celebrated. Rugby is not just a sport in
South Africa; it's part of the national identity, a symbol of unity,
and a source of pride. The country's success on the international
stage, including multiple World Cup victories, has significantly
contributed to the global popularity of South African rugby. In
recent years, the South African Tourism Board has identified the
potential of rugby tourism, aimed at both domestic and
international tourists. This includes not only attending rugby
matches but also exploring the rich history and culture of rugby in
South Africa, meeting and training with local teams, and even
participating in amateur rugby tournaments. However, developing
a successful rugby tourism strategy requires a deep
understanding of the interests and motivations of rugby tourists.
The Board needs to provide a comprehensive rugby experience,
including match viewing, interactive experiences, cultural
immersion, and more. Moreover, the board must also overcome
certain challenges. Rugby tourism could lead to over-
commercialization and negatively affect the authenticity of local
rugby culture. Also, balancing the needs of international tourists,
domestic tourists, and local rugby fans is crucial. Your task as a
consultant is to assist the South African Tourism Board in
developing a comprehensive rugby tourism strategy. Understand
the types of rugby tourists, their motivations, and the experiences
that could be offered to them. Identify potential challenges and
propose solutions. Source: Perić, M., 2010. Sports tourism and