RTF 305 Chapter 1 Test with Correct Answers
Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior)
Affordances - Answer-The technical features of communication channels th...
RTF 305 Chapter 1 Test with
Correct Answers
Narrowcasting - Answer-Targets media to specific segments of the audience (now
based on lifestyle and user needs, individual preferences including purchasing and
online behavior)
Affordances - Answer-The technical features of communication channels that allow their
users to perform useful functions
Blog - Answer-Short for Web log, is a personal home page with commentary addressed
to the web audience
Interactive Media - Answer-Those where feedback from the receiver is used by the
source - whether human or computer - to continually modify the message as it is being
delivered to the receiver
Digital - Answer-Computer-readable information formatted in 1s and 0s
Analog - Answer-Communication that uses continuously varying signals corresponding
to the light or sounds originated by the source
Channel - Answer-Electronic or mechanical system that links the source to the receiver
Convergence - Answer-Integration of mass media, computers and telecommunications
Telecommunications Act of 1996 - Answer-Federal legislation that deregulated the
communications media
Copyright - Answer-Legal right to control intellectual property
Net Neutrality - Answer-Users are not discriminated against based on the amount or
nature of the data they transfer on the internet
Digital Divide - Answer-Gap in internet usage between the rich and poor, Anglos and
minorities
Stages of Economic Development - Answer-Agricultural society --> Industrial Revolution
--> Industrial Society --> Information Revolution --> Information Society
Information Workers - Answer-Create, process, transform, or store information
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