Effective communication is the backbone of any successful organisation. It plays a crucial role in
achieving strategic objectives, building relationships, and maintaining a positive reputation. In this
assignment, we will explore the importance of communication in an organisational context, using
Vodacom as a case study. We will examine the definition of an organisation, the role of public relations
practitioners, and the impact of external factors on organisational strategy. Additionally, we will discuss
the coordinating mechanisms used to achieve strategic objectives and the roles of communication in
various aspects of organisational life.
1. Definition of Organisation:
An organisation is a structured system of people, processes, and resources working together to achieve
common goals and objectives.
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