PSCI 2305 Module 2 Questions with Correct Answers
What is priming? - Answer-press coverage of an issue influencing the way people think about related issues
According to the text, on which issue did the media prime the public in the run-up to the 2004 and 2008 presidential elections? - Answer...
What is priming? - Answer-press coverage of an issue influencing the way people think
about related issues
According to the text, on which issue did the media prime the public in the run-up to the
2004 and 2008 presidential elections? - Answer-national security and the economy
How might the media "frame" the issue of budget cuts? - Answer-by choosing certain
words to refer to the budget cuts
If a reporter intended to frame gay marriage in a positive light, how might she do so? -
Answer-highlight the joyous reaction of gay couples following the Supreme Court
decision to legalize same-sex marriage
According to the text, which of the following affects the persuasiveness of the message?
- Answer-the credibility of the source
Individuals with more political knowledge are considered to be which of the following? -
Answer-less likely to accept media messages that contradict their ideology
Persuasion works best under which of the following circumstances? - Answer-
Individuals lack knowledge of the subject.
A majority of Americans rely on which of the following for breaking news? - Answer-local
television
Charlotte Observer metro editor Mike Gordon erases the entire board listing the
contents of the previous day's edition. Why? - Answer-Yesterday's news is irrelevant as
new stories and issues emerge with a new day.
Why does Julie Rose, the reporter for WFAE, spend time reading a report from the
police department? - Answer-to ask better questions at a press conference
What does Julie Rose say is the hardest part of her job? - Answer-getting all the right
audio clips recorded during interviews
, What is the main concern of the WBTV producer, Josh, regarding the story pitched by
Sarah Batista? - Answer-whether it has any real news value
What decision does the WBTV staff reach regarding the pitched story? - Answer-They
decide to cover it from a "mental health" angle.
Two of the news outlets featured in the video share an interest in covering the same
story. Which of the following BEST describes this? - Answer-Both the newspaper and
the radio station are interested in a local organization's plans to help with crowd control
on the Fourth of July.
According to Julie Rose, why are sound bites important to the news reports she
produces? - Answer-They add personality to the story.
Which of the following presents an essential constraint on Sarah Batista's job? -
Answer-deadline pressures
What did Julie Rose discover in the course of her reporting that she hadn't known about
in advance? - Answer-that an African American youth group planned to help maintain
peace and order during the city's Fourth of July celebrations
Which of the following BEST describes a similarity between the work of Julie Rose and
Sarah Batista? - Answer-Both are concerned about getting good recorded material from
their interviews.
In addition to meeting with a mental health professional and going to the local police
department, whom does Sarah Batista also hope to interview for her report on the
Huntersville murders? - Answer-the daughter who found the bodies
Why does the Charlotte Observer focus on news about a legal settlement involving
Bank of America? - Answer-Bank of America is one of Charlotte's largest local
employers.
What is a primary motivation of American media outlets? - Answer-profits driven by
market forces
The American public tends to judge news outlets according to which of the following
criteria? - Answer-credibility
Which of the following identifies two key elements of ethical media behavior? - Answer-
Minimize harm and be accountable.
What was the first newspaper to be continuously published in the United States? -
Answer-the Boston Newsletter
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