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Voorbeeld Onderzoeksverslag Inspiration | Cijfer: 8,1

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Dit verslag is gemaakt voor het vak Onderzoek: Inspiration van het eerste jaar van de opleiding Creative Business aan de Hogeschool van Amsterdam. Hiervoor is een 8,1 behaald. Het verslag is helemaal compleet en zou je dus goed als voorbeeld en informatiebron kunnen gebruiken voor je eigen verslag....

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Last document update: 3 year ago

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  • November 1, 2019
  • January 1, 2021
  • 36
  • 2018/2019
  • Essay
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Creative Business




INSPIRATIEVERSLAG
ONDERZOEK WNF




Naam: Sara van Elferen
Studentnummer:
Klas: Groen 105 A


Module: Onderzoek - Inspiration
Docent:
Datum: 05-11-18

, INSPIRATIONVERSLAG




VOORWOORD


Geachte lezer,

Ik ben X. Voor u ligt mijn onderzoek, gemaakt in opdracht van de module Onderzoek:
Inspiration. Alle propedeusestudenten van de studie Creative Business aan de Hogeschool van
Amsterdam hebben de opdracht gekregen om inzicht te krijgen in de kenmerken van de
doelgroep, de maatschappelijke en technologische trends en best practices wat betreft vorm,
inhoud en techniek van een YouTube video. De uitkomst zal gebruik worden bij het maken van
de YouTubevideo voor het Wereld Natuur Fonds over het plasticprobleem.
Mijn onderzoek is te danken aan mijn docent X. Dit onderzoek dient uitsluitend voor mijzelf en
mijn docent.

Ik wens u veel leesplezier toe.

Sara van Elferen
Student Creative Business

Amsterdam, 5 november 2018

, INSPIRATIONVERSLAG




INHOUD

Hoofdstuk 1. Inleiding ........................................................................................................................... 5
1.1 Aanleiding ...................................................................................................................................... 5
1.1.1 Opdrachtgever......................................................................................................................... 5
1.1.2 Doel en doelgroep ................................................................................................................... 5
1.1.3 Ontwerpeisen .......................................................................................................................... 5
1.2 Onderzoeksopzet ........................................................................................................................... 5
1.2.1 Ontwerpvraag en onderzoeksdoel .......................................................................................... 5
1.2.2 Deelvragen en subdeelvragen ................................................................................................ 5
1.2.3 Onderzoeksaanpak ................................................................................................................. 5

Hoofdstuk 2. BIEB ................................................................................................................................. 6
2.1 Opzet en aanpak ............................................................................................................................ 6
2.2 Resultaten ...................................................................................................................................... 6
2.2.1 Doelgroep ................................................................................................................................ 6
2.2.2 Trends ..................................................................................................................................... 7
2.2.3 Best Practices ......................................................................................................................... 8
2.3 Conclusie Bieb ............................................................................................................................. 10
2.3.1 Inhoud ................................................................................................................................... 10
2.3.2 Vorm ...................................................................................................................................... 11
2.3.3 Techniek ................................................................................................................................ 11

Hoofdstuk 3. Veld – interviews .......................................................................................................... 11
3.1 Opzet en aanpak .......................................................................................................................... 11
3.2 Resultaten .................................................................................................................................... 11
3.2.1 Inhoud ................................................................................................................................... 11
3.2.2 Vorm ...................................................................................................................................... 11
3.2.3 Techniek ................................................................................................................................ 12
3.3 Conclusie veld: interviews ........................................................................................................... 12
3.3.1 Inhoud ................................................................................................................................... 12
3.3.2 Vorm ...................................................................................................................................... 12
3.3.3 Techniek ................................................................................................................................ 12

Hoofdstuk 4. Definitieve ontwerpcriteria .......................................................................................... 12
4.1 Ontwerpcriteria Inhoud................................................................................................................. 12
4.2 Ontwerpcriteria Vorm ................................................................................................................... 13
4.3 Ontwerpcriteria Techniek ............................................................................................................. 13

Reflectie ................................................................................................................................................ 13

Bronnenlijst .......................................................................................................................................... 13

Bijlagen ................................................................................................................................................. 16
1. CARS-formulieren .......................................................................................................................... 16
2. Definitieve topiclijst ........................................................................................................................ 32


3

, INSPIRATIONVERSLAG



3. Transcriptie Interview 1 .................................................................................................................. 32
4. Transcriptie Interview 2 .................................................................................................................. 33
5. Moodboard Inhoud ......................................................................................................................... 36




4

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