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Voorbeeld Onderzoeksverslag Ideation | Cijfer: 8,7 R98,92
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Voorbeeld Onderzoeksverslag Ideation | Cijfer: 8,7

4 reviews
 33 purchases
  • Course
  • Onderzoek: ideation
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Dit verslag is gemaakt voor het vak Onderzoek: Ideation in het eerste jaar van Creative Business aan de Hogeschool van Amsterdam. Het verslag is helemaal compleet en zou je kunnen gebruiken als voorbeeld en informatiebron voor je eigen verslag. Het behaalde cijfer voor dit verslag is een 8,7.

Last document update: 4 year ago

Preview 4 out of 36  pages

Document information

  • November 1, 2019
  • October 25, 2020
  • 36
  • 2018/2019
  • Essay
  • Unknown
  • Unknown

Subjects

  • onderzoek
  • onderzoek ideation
  • ideation
  • creative business
  • jaar 1
  • hva
  • hogeschool van amsterdam
  • cb

Written for

  • Hogeschool van Amsterdam (HvA)
  • Creative Business
  • Onderzoek: ideation
All documents for this subject (8)

4  reviews

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By: susanerades • 4 year ago

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By: floorhaanappel • 5 year ago

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By: floorweijtens • 5 year ago

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By: saravanelferen • 4 year ago

Translated by Google

Hi! What a shame to see you only give one star. What's this coming through? Then I can improve it next time!

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By: bentemaartje • 5 year ago

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Content preview

Creative Business




ONDERZOEKSVERSLAG
ONDERZOEK: IDEATION




Naam: Sara van Elferen
Studentnummer:
Klas: Groen 105 D


Module: Onderzoek: ideation
Docent:
Datum: 11 maart 2019

, ONDERZOEKSVERSLAG IDEATION



VOORWOORD


Geachte lezer,

Voor u ligt mijn onderzoek, gemaakt in opdracht van de module Onderzoek: Ideation. Alle
propedeusestudenten van de studie Creative Business aan de Hogeschool van Amsterdam hebben
de opdracht gekregen om inzicht te krijgen in 3FM en 3 voor 12, webdesigntrends, kenmerken van
succesvolle brandingwebsites, kenmerken en wensen & behoeften van de doelgroep, om een
succesvol brandingwebsite-ontwerp te ontwikkelen. De uitkomst zal gebruik worden bij het maken van
een concept voor de 3FM website.
Mijn onderzoek is te danken aan mijn docent X. Dit onderzoek dient uitsluitend voor mijzelf en mijn
docent.

Ik wens u veel leesplezier toe.

Sara van Elferen
Student Creative Business

Amsterdam, 11 maart 2019




2

, ONDERZOEKSVERSLAG IDEATION



INHOUDSOPGAVE
VOORWOORD .......................................................................................................................................................................2
INHOUDSOPGAVE ................................................................................................................................................................3
HOOFDSTUK 1. INLEIDING ...............................................................................................................................................5
1.1 AANLEIDING ....................................................................................................................................................................................... 5
1.1.1 Opdrachtgever ........................................................................................................................................................................5
1.1.2 Doel en doelgroep .................................................................................................................................................................5
1.1.3 Ontwerpeisen ..........................................................................................................................................................................5
1.2 ONDERZOEKSOPZET.......................................................................................................................................................................... 5
1.2.1 Ontwerpvraag en onderzoeksdoel ..................................................................................................................................5
1.2.2 Deelvragen en subdeelvragen ..........................................................................................................................................5
1.2.3 Onderzoeksaanpak ...............................................................................................................................................................5
HOOFDSTUK 2. INSPIRATION BIEB ..............................................................................................................................6
2.1 OPZET EN AANPAK ............................................................................................................................................................................ 6
2.2 RESULTATEN...................................................................................................................................................................................... 6
2.2.1 3FM + Radioprogramma ....................................................................................................................................................7
2.2.2 Webdesigntrends ...................................................................................................................................................................7
2.2.3 Best practices ..........................................................................................................................................................................9
2.2.4 Doelgroep .............................................................................................................................................................................. 10
2.3 CONCLUSIE BIEB ............................................................................................................................................................................ 11
2.3.1 Inhoud ..................................................................................................................................................................................... 11
2.3.2 Vorm ........................................................................................................................................................................................ 11
2.3.3 Techniek ................................................................................................................................................................................. 12
HOOFDSTUK 3. INSPIRATION: VELD – ENQUÊTES ............................................................................................... 12
3.1 OPZET EN AANPAK .......................................................................................................................................................................... 13
3.2 CONLUSIE BIEB .............................................................................................................................................................................. 13
3.2.1 Beschrijving respondenten ............................................................................................................................................. 13
3.2.2 Inhoud ..................................................................................................................................................................................... 13
3.2.3 Vorm ........................................................................................................................................................................................ 14
3.2.4 Techniek ................................................................................................................................................................................. 16
3.2 CONCLUSIE VELD: ENQUÊTES ...................................................................................................................................................... 17
3.3.1 Inhoud ..................................................................................................................................................................................... 18
3.3.2 Vorm ........................................................................................................................................................................................ 18
3.3.3 Techniek ................................................................................................................................................................................. 18
HOOFDSTUK 4. CONCLUSIE INSPIRATION – ONTWERPCRITERIA 1.0 .......................................................... 18
4.1 INHOUD ............................................................................................................................................................................................. 18
4.2 VORM ................................................................................................................................................................................................ 18
4.3 TECHNIEK ......................................................................................................................................................................................... 18
HOOFDSTUK 5. IDEATION: VELD – CO-CREATIE ................................................................................................... 19
5.1 OPZET EN AANPAK .......................................................................................................................................................................... 19
5.2 RESULTATEN.................................................................................................................................................................................... 20
5.2.1 Brainstorm ............................................................................................................................................................................ 20
5.2.2 Prototype 1 ........................................................................................................................................................................... 20
5.2.3 Prototype 2 ........................................................................................................................................................................... 21
5.3 CONCLUSIE VELD: ENQUÊTES ...................................................................................................................................................... 21
5.3.1 Prototype 1 ........................................................................................................................................................................... 21



3

, ONDERZOEKSVERSLAG IDEATION



5.3.2 Prototype 2 ........................................................................................................................................................................... 22
HOOFDSTUK 6. CONCLUSIE IDEATION – ONTWERPCRITERIA 2.0 ................................................................. 22
6.1 INHOUD ............................................................................................................................................................................................. 22
6.2 VORM ................................................................................................................................................................................................ 22
6.3 TECHNIEK ......................................................................................................................................................................................... 18
REFLECTIE ..................................................................................................................................................................... 2323
BRONNENLIJST ............................................................................................................................................................... 233
BIJLAGEN .......................................................................................................................................................................... 255
BIJLAGE 1. DEFINITIEVE ENQUÊTE ................................................................................................................................................... 255
BIJLAGE 2. SCRIPT CO-CREATIE ........................................................................................................................................................ 255
BIJLAGE 3. TRANSCRIPTIE CO-CREATIE ........................................................................................................................................... 256
BIJLAGE 4. SCREENSHOTS PROTOTYPES .......................................................................................................................................... 259




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