THIS DOCUMENT CONTAINS MNB1601 ASSESSMENT 2 SEM 2 OF 2024 EXPECTED QUESTIONS AND ANSWERS. USE IT CORRECTLY AS A GUIDE AND FOR PRACTICE TO SCORE ABOVE 80%
Started on Monday, 5 August 2024, 8:32 PM
State Finished
Completed on Monday, 5 August 2024, 8:40 PM
Time taken 8 mins 24 secs
Marks 14.00/15.00
Grade 93.33 out of 100.00
Question 1 Mpho is shopping for a new motorbike. He has decided to purchase the new BMW
Correct R 1200 GS Adventure. The dealership he has decided to purchase the motorbike
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from, met his needs with speed and initiative and was able to answer all of his
of 1.00 queries. To which dimension of service does this relate?
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question Select one:
a. Reliability
b. Responsiveness
c. Assurance
d. Empathy
The correct answer is: Responsiveness
Question 2 Lexus cars are advertised in prestigious magazines and sold at exclusive
Correct dealerships at a much higher price than that of the Toyota RAV4. This represents
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the ___________ .
of 1.00
Flag Select one:
question a. total product
b. generic brand
c. product image
d. need-satisfying product
The correct answer is: product image
The four marketing variables, known as the marketing mix, combine to form the
market offering. Decisions about the use of the four Ps result in the marketing
_____________ which is directed at specific consumers in a specific environment.
Select one:
a. product
, b. strategy
Question 3
Correct c. campaign
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question
The correct answer is: strategy
Question 4 Heineken and SABMiller recently joined forces with three other beer giants to
Correct promote beer’s versatility. This is an obvious attempt by the major beer producers
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in the world to grow generic beer consumption (primary demand) in the face of new
of 1.00 competitive products. If the satisfaction of consumer needs and demands is
ignored this can have serious financial implications for the enterprise. This is
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question known as which principle of the marketing concept?
Select one:
a. The principle of profitability
b. The principle of consumer orientation
c. The principle of social responsibility
d. The principle of organisation integration
The correct answer is: The principle of consumer orientation
Question 5 Some of the world’s most popular brands changed their logos to encourage the
Correct global community to continue practicing social distancing during the global COVID-
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19 pandemic. The now-popular phrase is commonly understood to mean standing
of 1.00 two meters apart from others in an effort to lower the risk of contracting
coronavirus.
Flag
question - McDonald’s, known for its highly visible golden arches, separated the arches as a
way of encouraging social distancing.
- Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to
promote the concept of social distancing on social media.
- Wimpy added the word “apart” to their slogan to read “Enjoy every moment, apart”.
- Sanlam used their iconic logo to promote handwashing in conjunction with the
tagline, “Sanlam - keeping you in safe hands for over 100 years.”
- Though Nike didn’t tweak its logo, it launched a large social media campaign in
support of social distancing.
- Nando’s tweeted: “Your place, not ours (for now)” during the South African lock
down period.
, While some see these changes as a positive symbol of unity in the war against
COVID-19 others were critical of such advertising campaigns. The question of
whether it’s prudent for large companies to redesign their brand logos to reflect the
world’s fight against a pandemic remains up for debate.
https://www.wbrz.com/news/big-brands-edit-their-logos-to-encourage-social-
distancing https://www.bizcommunity.com/Article/196/82/201918.html
Marketing communication, such as the social media campaign used by Nike, forms
part of which element of the marketing mix?
Select one:
a. Product
b. Price
c. Place
d. Promotion
The correct answer is: Promotion
Question 6 The consumer will go through three phases of brand loyalty. If a consumer insists
Correct on having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during
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which phase of brand loyalty is the consumer going?
of 1.00
Flag Select one:
question a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand refusal
The correct answer is: Brand insistence
Question 7 Red Bull, a sports energy drink, is known for targeting individuals that are adrenaline
Correct junkies. This is an example of _________ , a determinant of consumer behaviour.
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of 1.00 Select one:
Flag a. personality traits
question
b. learning ability
c. perceptions
d. motivation
, The correct answer is: personality traits
Question 8 Dumisani is the owner of a company, Knowledge Uncapped, that does marketing
Correct research for local businesses. One of their longstanding clients, Joe’s Gym, has
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approached Dumisani to find out which equipment his clients would prefer to have
of 1.00 access to in the gym. Joe and his team of fitness experts have noticed that many
of their clients have cancelled their contracts with Joe’s Gym in order to join the
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question new, modern gym across the street from them. To retain his clients, Joe wants to
upgrade his equipment, but realises the first step is to find out what his clients
want. During which step of conducting a survey, will Dumisani ensure that all of the
questions address the issue under investigation?
Select one:
a. Step 3
b. Step 4
c. Step 5
d. Step 6
The correct answer is: Step 5
Question 9 New car models are well-known examples of ______________ obsolescence which
Incorrect points to the introduction of a new model, resulting in the consumer rejecting the
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‘old’ product.
of 1.00
Flag Select one:
question a. unplanned technical
b. unplanned psychological
c. planned technical
d. planned psychological
The correct answer is: planned psychological
Which one of the following options should occur first during the design of a
questionnaire?
Select one:
a. Specify the information needed
b. Determine the type of questionnaire
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