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Information systems a manager’s guide to harnessing technology, gallaugher - complete test bank - exam questions - quizzes (updated 2024)R344,52
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Information Systems: A Manager's Guide to Harnessing Technology
1. Viral Marketing: Leveraging consumers to promote a product or service is
known as
2. Technological improvements: can be copied by rivals, leading to a profit-
eroding arms race
3. Operational Effectiveness: performing the same tasks better than rivals
perform them
4. Social Media: has emerged as a catalyst for global change, with Facebook
and Twitter playing
key organizing roles in uprisings worldwide
5. A company uses radio frequency identification (RFID) tags to keep
track of its inventory. This is an example of the impact of technology in the
area of: Operations
6. A company uses WebEx, a popular commercial application, to conduct
training sessions for its employees who are spread across different
countries. This is an example of the impact of technology in the area of:
Human Resources 7. alone will not yield sustainable competitive advantage:
Technology and timing
8. a product or service becomes more valuable as more people use it:
Metcalfe's Law
9. How does the Internet typically impact price transparency and
information asymmetry: Price transparency increases while information
asymmetry decreases 10. Michael Dell of Dell computers was not know for
doing: Always provide a consistent and quality product
11. Pint-Of-Sale systems: are critical for capturing sales data, and are usually
linked to systems which manager a firm's inventory
12. Vertically Integrated: In an industry where nearly every major player
outsources manufacturing to low-cost
countries, Zara is highly _____, keeping huge swaths of its production process in-
house
13. keeping large portions of its production processes in-house: Zara holds
a competitive advantage over its rivals in spite of
14. Contract Manufacturing: involves outsourcing production to third-party
firms 15. Poor working conditions: Contract manufacturers are widely criticized
because of
16. RFID Tags: Small chip-based tags that wirelessly emit a unique identifying
code for the item that
they are attached to are called
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, Information Systems: A Manager's Guide to Harnessing Technology
17. value-added functions like helping customers find what they want: At
Zara, clothes are ironed in advance and packed on hangers, with security and
price tags affixed. This system means that employees in Zara stores simply
move items from
shipping box to store racks, spending most of their time on
18. Netflix: began as a DVD subscription model and then simultaneously
introduced a video
streaming subscription while maintaining the legacy business
19. Large Entertainment Selection: Which of the following represents an
advantage enjoyed by the Netflix DVD-by-mail business over traditional video
stores
20. Practice of windowing: involves making content available to a distribution
channel for a specified time period under a different revenue model.
21. long tail phenomenon: firms can make money by offering a near-limitless
selection of products or services
22. Cinematch: develops a map of user ratings and steers users toward titles
preferred
by people with similar tastes
23. Crowdsourcing: the act of taking a job traditionally performed by a
designated agent and
contracting it out to an undefined generally large group of people in the form of an
open call
24. First Sale Doctrine: Netflix can send out any DVD it buys because of a
Supreme
Court ruling known as the
25. Massively Parallel Processing: Modern supercomputing is typically done via
a technique called
26. Multicore processors: can run older software written for single-brain chips
27. Moore's Law: possible because the distance between the pathways inside
silicon chips gets smaller with each successive generation
28. Phone Manufacturers: Moore's Law has impacted the camera industry such
that the firms that sell the most cameras aren't camera companies, but
29. Random-access memory: example of Volatile Memory
30. microprocessor: the part of a computer that executes the instructions of a
computer program
31. Size, heat and power: Which of the following sets of interrelated forces
threatens to slow down the progression of Moore's Law?
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