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Table of Contents
Report 2: .................................................................................................................... 4
Executive summary .................................................................................................... 4
Resource Based View ................................................................................................ 4
Cherry`s key resources .............................................................................................. 5
Tangible assets ....................................................................................................... 5
Financial assets (Capita structure) ...................................................................... 5
Intangible assets ..................................................................................................... 5
Brand reputation .................................................................................................. 5
Human resources.................................................................................................... 6
Local labour force ................................................................................................ 6
Capabilities ............................................................................................................. 6
VRIO analysis of Cherry`s resources ...................................................................... 7
Question of Value ................................................................................................ 7
Question of Rarity ................................................................................................ 7
Question of imitability........................................................................................... 7
Question of organisation ...................................................................................... 8
VRIO framework ..................................................................................................... 8
Implications for management .................................................................................. 8
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