The Question
PHASE 1: ASSESS Outcome of phase 1 A document should be produced that
exhaustively details particulars of the audience assessment, the organisation's
broader operations and objectives, the pertinent environmental conditions, historical
and future considerations, as well as the d...
, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8
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