Exam (elaborations)

COM3708 Assignment 1 Portfolio Due 9 September 2024 (Detail Solution)

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Course
Advertising and Public Relations

Institution
University Of South Africa

Book
Advertising and Public Relations

The Question PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the d...

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Uploaded on August 28, 2024
Number of pages 12
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Type Exam (elaborations)
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com3708 assignment 1 portfolio

GeniusGears Member since 9 months 372 documents sold

COM3708

Assignment 1

PORTFOLIO

Semester 2

DUE 9 September 2024

, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8

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Exam (elaborations)

COM3708 Assignment 1 Portfolio Due 9 September 2024 (Detail Solution)

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