Ch 2 Simulation: Fine Fettle Study Guide Exam And Actual Answers.
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Course
Shakes
Institution
Shakes
To begin, you must decide which part of the marketing mix to focus on first: product, price, promotion, or place. Which is the best starting point for your marketing mix decisions? - Answer Product
Each of the four Ps consists of many tactical tools and decisions. Review the four P tactics be...
Ch 2 Simulation: Fine Fettle Study Guide
Exam And Actual Answers.
To begin, you must decide which part of the marketing mix to focus on first: product, price, promotion,
or place. Which is the best starting point for your marketing mix decisions? - Answer Product
Each of the four Ps consists of many tactical tools and decisions. Review the four P tactics below and
place them into the proper category. - Answer Product: Awesome Avocados: Brand name is an element
of the product tactic.
Price: Seven days represents the payment period that the firm offers to its intermediary, which is an
element of price.
Promotion: The salesforce is engaged in personal selling, which is an element of promotion because it is
a form of communication.
Place: Transportation is part of place because transportation is a critical step necessary to get the
product from a producer to a consumer.
Given the target market's profile and needs and wants, which product do you recommend that In Fine
Fettle launch first? - Answer Turmeric meal replacement shakes
Keeping in mind that all In Fine Fettle's products use ingredients that are of higher quality than the
competition's, your food scientists offer you three different formulations. Choose the formula that would
be most attractive to the target market. - Answer second-highest turmeric content, superior quality
ingredients, and 7/10 on taste.
You now need to decide on the best packaging style. Your design team has come up with three options
for the pre-mixed shakes. Based on what you learned from your focus group, what is the best packaging
style? - Answer Drink pouch: 12-ounce drink pouches with screw tops are resealable, portable, and
lightweight. The pouches are fairly inexpensive to purchase.
Now that you've selected the product strategies for the shake, you need to decide on a pricing strategy.
The meal replacement market is very crowded with competitors. Therefore, In Fine Fettle must consider
the competition's prices when setting the price for its new product. A market analysis reveals that most
ready-made meal replacement shakes sell for between $2 and $4 per shake. - Answer Above-Market
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