100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Consumer behavior Final Iowa Question and answers 100% correct 2024 R272,62   Add to cart
Quickly navigate to
Preview
  2.  
  3. Lowa
  4.  
  5. Lowa

Exam (elaborations)

Consumer behavior Final Iowa Question and answers 100% correct 2024

 6 views  0 purchase
  • Course
  • Lowa
  • Institution
  • Lowa

Consumer behavior Final Iowa Question and answers 100% correct 2024 Consumer behavior Final Iowa-Andrea No Chapter, In Class:Consumer Creativity - correct answer Creativity - correct answer An outcome (a product, an idea) that is both novel and appropriate to the given context or circum...

[Show more]

Preview 3 out of 26  pages

Document information

  • August 30, 2024
  • 26
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • consumer behavior final iowa
  • consumer behavior final iowa question and answers

Written for

  • Lowa
  • Lowa

Seller

avatar-seller
Academia199

Reviews received

Content preview

Consumer behavior Final Iowa-Andrea
No Chapter, In Class:Consumer Creativity - correct answer ✔


Creativity - correct answer ✔An outcome (a product, an idea) that is both
novel and appropriate to the given context or circumstance from which it
arises


Novel - correct answer ✔Generating many unique ideas to create novel,
different or unusual content


Appropriateness - correct answer ✔The extent to which the idea is relevant,
meaningful, useful, or valuable to the consumer


The creative process (4) - correct answer ✔1. Exploration
2. Digestion
3. Incubation
4. Illumination


Exploration - correct answer ✔Immerse yourself in information and learn all
you can about TM/product and generate as many ideas as possible


Digestion - correct answer ✔Thinking about what you've learned/ideas
generated


Could encounter fixation - bias toward existing knowledge structures

,Incubation - correct answer ✔Set it aside and think about something else, let
the non-concious to think about it, time is a big factor


illumination - correct answer ✔The a-ha moment, encounter new information
without deliberate effort


Why marketers care about creativity? - correct answer ✔-Draws attention
-Entertains
-Makes content memorable


What have the trends with creativity looked like? - correct answer ✔Creativity
scores were consistently rising until 1990, since then they have been falling
off due to the increase of convergent thinking


Divergent Thinking - correct answer ✔Solving problems with many possible
solutions


Convergent Thinking - correct answer ✔solving problems with a single,
correct answer


Lego Study Findings - correct answer ✔Solving well defined problems
diminishes creativity on subsequent tasks


Engaging in well-defined activities increases the likelihood that a consumer
will choose a subsequent task that is similarly well-structured.


Chapter 8 Attitudes and Persuasive Communication - correct answer ✔

, Attitudes - correct answer ✔general evaluations of people, ideas, objects, or
events


Components of attitudes (3) - correct answer ✔1. affective: how the
consumer feels
2. behavioral: how the consumer acts
3. cognitive: what the consumer believes


4 functions of attitudes - correct answer ✔1. utilitarian
2. knowledge
3. value-expressive
4. ego-defensive


Utilitarian Function - correct answer ✔relates to rewards and punishments


purchasing something because it brings forth a specific benefit


Ex: sports fans are more likely to wear their teams apparel


Knowledge Function - correct answer ✔need for order, structure, or meaning


appeals to consumers in ambiguous situations or when they confront new
products


Value Expressive Function - correct answer ✔expresses consumer's values
or self-concept

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Academia199. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R272,62. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

84190 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R272,62
  • (0)
  Buy now