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Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024 R254,43   Add to cart
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Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024

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Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024 Iowa Abram MKTG 3000 Final Target Market - correct answer the consumer defined group most likely to buy a product changes as consumers change external elements change, desires, options Marketing Mix - correct answer Pr...

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  • August 30, 2024
  • 23
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • iowa abram mktg 3000 final
  • iowa abram mktg 3000 final question and answers co

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  • Lowa

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Iowa Abram MKTG 3000 Final
Target Market - correct answer ✔the consumer defined group most likely to
buy a product changes as consumers change external elements change,
desires, options


Marketing Mix - correct answer ✔Product
Price
Place
Promotion


sustainable competitive advantage - correct answer ✔customer excellence
operational excellence
product excellence
locational excellence


market penetration - correct answer ✔present market, present product


market development - correct answer ✔new market, present product


product development - correct answer ✔present market, new product


diversification - correct answer ✔new market, new product


triple bottom line - correct answer ✔people
planet

,profit


Corporate Social Responsibility (CSR) - correct answer ✔a business's
concern for society's welfare


immediate environment - correct answer ✔company
competition
corporate partners


Macroenvironment - correct answer ✔culture
social
political/legal
economic
technology
demographic


External Influences on Consumer Behavior - correct answer ✔culture
subculture
demographics
social status
reference groups
family
marketing activities


Internal influences on consumer behavior - correct answer ✔perception
learning

, memory
motives
personality
emotions
attitudes


self-concept - correct answer ✔our understanding and evaluation of who we
are


decision process - correct answer ✔Problem recognition, information search,
alternative evaluation and selection, outlet selection and purchase, post
purchase processes


problem recognition - correct answer ✔The first stage of the business buying
process in which someone in the company recognizes a problem or need that
can be met by acquiring a good or a service.


information search - correct answer ✔the stage of the buyer decision
process in which the consumer is motivated to search for more information


alternative evaluation - correct answer ✔the stage of the buyer decision
process in which the consumer uses information to evaluate alternative
brands in the choice set


selection - correct answer ✔choosing the product that you will buy based on
previous steps in decision making process


4 Es of social media - correct answer ✔First step: Listen
Excite, Educate, Experience, Engage

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