100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNM2604 Assignment 2 Full Solutions Semester 2 2024 (713888) - DUE 17 September 2024 R48,53   Add to cart

Exam (elaborations)

MNM2604 Assignment 2 Full Solutions Semester 2 2024 (713888) - DUE 17 September 2024

 34 views  1 purchase

MNM2604 Assignment 2 (COMPLETE QUESTIONS & ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........

Preview 1 out of 15  pages

  • August 30, 2024
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
All documents for this subject (56)
avatar-seller
LIBRARYpro
MNM2604
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO. 713888
DUE DATE: 17 SEPTEMBER 2024

, MNM2604

Assignment 2 Semester 2 2024

UNIQUE NO. 713888

DUE DATE: 17 September 2024

Business-to-Business Marketing

Report: Strategies for Optimizing Business Unit Management

Introduction

Metrofile Holdings Limited and On the Dot are companies operating diverse portfolios of
business units. Metrofile Holdings Limited specializes in information and records
management, while On the Dot is a distributor of media products. Both companies face
challenges in managing their business units effectively to maximize overall company
success. This report is prepared to explore strategies for managing these units more
effectively by focusing on innovation, marketing research, and market segmentation and
target marketing.

Types of Innovation (1 page)

Innovation is crucial for companies to remain competitive and seize new opportunities.
For Metrofile Holdings Limited and On the Dot, three types of innovation—product,
process, and business model innovation—can be particularly impactful (Tidd & Bessant,
2020).

1. Product Innovation

This involves creating new or improved products or services to better meet
customer needs. For Metrofile Holdings Limited, product innovation could mean
developing advanced digital solutions for records management, such as cloud
storage options or AI-powered data analytics tools (Smith, 2019). These

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R48,53. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72841 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R48,53  1x  sold
  • (0)
  Buy now