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MNG3701 assignment 2 semester 2 2024 VODACOM CASE
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- University Of South Africa (Unisa)
MNG3701 assignment 2 semester 2 2024 VODACOM CASE
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MNG3701 ASSIGNMENT 2 SEM 2 2024 VODACOM CASEDISCLAIMER
The MNG3701 assignment 2 semester 2 2024 is a guide that help students to
answer their 2nd assessment. Therefore, students can use as the document
contains different pools of questions. Those who need further assistance may
contact the given details:
, MNG3701 ASSIGNMENT 2 SEM 2 2024 VODACOM CASE
Table of Contents
Introduction ................................................................................................................ 3
1. Micro-Environment Analysis ................................................................................... 3
1(a) Importance of Analyzing the Micro-Environment ............................................. 3
Approaches to Analyze the Micro-Environment ...................................................... 3
1(b) Strengths and Weaknesses of Vodacom ........................................................ 4
Using the SWOT analysis approach, two strengths of Vodacom include: ........... 4
Two weaknesses include .................................................................................... 4
2. Four-Corner Analysis ............................................................................................. 4
2(a) Explanation of the Four-Corner Analysis ......................................................... 4
2(b) Major Competitor of Vodacom ......................................................................... 5
2(c) Analysis of MTN Group Using the Four-Corner Analysis ................................. 5
3. Capabilities and Value Chain Analysis ................................................................... 5
3(a) Concept of Capabilities ................................................................................... 5
3(b) Vodacom’s Capabilities Classified through the Value Chain ........................... 6
4. Differentiation Strategy of a Cell Phone Brand ................................................... 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 8
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