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MNG3701 assignment 2 semester 2 2024
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- University Of South Africa (Unisa)
MNG3701 assignment 2 semester 2 2024
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passmatetutorials@gmail.com MNG3701 ASS 2 SEM 2 20240612521185/0717513144/0680538213
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNG3701.
THIS ASSIGNMENT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED
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, passmatetutorials@gmail.com MNG3701 ASS 2 SEM 2 2024
0612521185/0717513144/0680538213
Table of Contents
Introduction ................................................................................................................ 3
1. Micro-Environment Analysis ................................................................................... 3
1(a) Importance of Analyzing the Micro-Environment ............................................. 3
Approaches to Analyze the Micro-Environment ...................................................... 3
1(b) Strengths and Weaknesses of Vodacom ........................................................ 4
Using the SWOT analysis approach, two strengths of Vodacom include: ........... 4
Two weaknesses include .................................................................................... 4
2. Four-Corner Analysis ............................................................................................. 4
2(a) Explanation of the Four-Corner Analysis ......................................................... 4
2(b) Major Competitor of Vodacom ......................................................................... 5
2(c) Analysis of MTN Group Using the Four-Corner Analysis ................................. 5
3. Capabilities and Value Chain Analysis ................................................................... 5
3(a) Concept of Capabilities ................................................................................... 5
3(b) Vodacom’s Capabilities Classified through the Value Chain ........................... 6
4. Differentiation Strategy of a Cell Phone Brand ................................................... 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 8
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